Lisette Haglund

Little Burrow is a fictional animal shelter dedicated to finding new homes for small furry critters, such as rabbits, hamsters, and guinea pigs. The goal of the project was to create an approachable brand identity that encourages the viewer to take action, without creating a feeling of guilt. To do this, the brand identity was kept colorful and simple with cute, friendly details.

The logotype shows off that the company has a deep, positive connection to animals. The posters clarify this further, as they show off real animals that you can adopt from the shelter. The bright colors in the posters are designed to grab any passerby’s attention, and to keep it with the photos and the simple copy.